History

Santa Helena was founded in Ribeirão Preto by José Marques Telles in March 1942 in a family structure, assisted by three of his children. With little equipment, he started the production of sweets for street vending, which was directed to small establishments in the city. In a short time there was an increase in sales […]

In 1958, no longer able to work due to age, José Marques Telles negotiated the sale of the company to his son-in-law, Paschoal Fechino, who continued the production and sale of the products. In 1960, all facilities were moved to Rua Goiás in an expanded space.

With the passing of TEM Helena was gaining structure and the number of machines and employees was increasing. In 1977, the factory was managed by two of Paschoal Fechino’s sons

In 1982 there was the second major change in the Santa Helena industrial plant due to the company’s growth. With a shortage of space for expansion on Rua Goiás, the managers build the company’s new facilities in the city’s industrial park. In October of that year, the new factory was inaugurated with an almost exclusive

In 1982, Paçoquita was launched, which would become the great brand of Santa Helena products. In order to differentiate itself by the high quality in relation to the products of its segment at the time, Paçoquita soon pleased the Brazilian consumer, becoming an icon of tradition and Brazilianness.

Another great reference of Santa Helena’s product in the market was born in 1990, Mendorato – The Japanese Golden Peanut. In a few years, it gains market leadership and is recognized for its differentiated quality.

From that year on, the company was managed by one of Paschoal Fechino’s children and his wife. With the objective of conquering new markets and expanding, Santa Helena starts exports to markets such as Japan and Central America.

Inauguration of the new Peanut Processing Unit in Dumont, with a built area of 6,500m2, considered one of the largest peanut processing units in Latin America.

In 2001, Santa Helena reopens its peanut processing unit in the city of Dumont, with important investments to guarantee the quality and origin of its main raw material. In the same year, ABICAB’s Pro-Peanut seal was created with the support of Santa Helena, which guarantees the origin of the raw material and attests to the

In 2007, it launched important products that became a reference in its current portfolio, such as Crokíssimo Crunchy Peanuts and Paçoquita Diet, glimpsing markets and following global consumption trends.