The history of tradition of Santa Helena Alimentos’ homemade sweets line gains a new chapter with the redesign of the packaging. The change began in 2019, when some product lines of the category already brought a more modern look and with the peanut highlighted. This year, he continued with Peanut Brittle, relaunched during the June festivities. Now, the process will be expanded with the retail weights of the items Gibi, Chocolate Jam with Peanuts and Fondant; the 2 kg packaging of Molecão and Gibi; and also with the new look of Caseirão.
This item is associated with one of the most important brands in the industry’s portfolio, Paçoquita – more than one million units sold per day. The product was always present in Caseirão’ recipe, but it had no prominence. From now on, it will be evidenced on the packaging of the 705g pot and also in the format for individual consumption. As a result, according to consumer surveys, 9 out of 10 people would buy the candy. Another novelty incorporated into the packaging, conceptualized by the agency Omeio Comunicação & Design, is the QR Code, which will direct consumers to the webseries From Plantation to Your Hand (Da Plantação à sua Mão). In short videos, the entire Santa Helena business chain is narrated with the help of testimonials from farmers, employees and consumers, demonstrating what the processes behind the best of peanuts look like. Learn more about the industry at www.santahelena.com.br and on social media through the @ santahelenaalimentosprofile.