Redesign started with the design of the launch packages and now reaches the entire snack portfolio, first in those up to 200g
In a process of modernization and to establish visual elements that identify the lines of savory snacks, Santa Helena Alimentos takes to the market this month the new packaging of traditional products known to the public. The redesign process began with the launches and is now being followed by the company’s entire portfolio.
Packages up to 200g will be the first to be delivered in the new visual identity. In common, peanut pods will print the entire line, including reinforcing the endorsement of the mother brand Santa Helena. Colors and logos will be retained.
Today, the company’s snack portfolio includes Mendorato, Crokíssimo, Amíndus and Appetizer trays – these mix different types and flavors in the same package. As of November, the company begins the distribution of the other weights of the items in a renewed version.
Another change, which is part of the process started to follow market trends, is the integration of Grelhaditos, the blue whiting to the Amíndus line. With the differential of offering flavors that harmonize with craft beers, the following flavors are already part of the brand: Bacon; Onion; Mustard and honey; Pepper with lemon; in addition to unsalted toast.
The campaign to inform the public about the new identity of the snack lines will be made on the profiles of the brands on social networks and also through communication materials at the physical points of sale.
More information about the company can be found at www.santahelena.com. On Instagram, learn more on the @santahelenaalimentosprofile.